FAQ/Troubleshooting
Updates to how Delivra tracks email Forwards
To improve the accuracy of your email metrics, we’re changing how we report on email Forwards ⚠️ Important: As of February 2023, ‘Forwards’ are no longer included in Delivra reporting. ‘Forward to a friend’ link click tracking is still available. Due ...
What is the difference between unique and total clicks?
You will see these metrics reported in many of the reports offered in the analytics dashboard: Unique Click Unique clicks are the number of unique recipients that clicked a link. Your overall campaign metrics will report a unique click count (all ...
What is the difference between unique and total opens?
You will see these metrics reported in many of the reports offered in the analytics dashboard. Unique Open Unique open is a metric that includes the first open response per recipient. One open is counted per recipient of the email, even if they ...
Why don't I see click reporting on the mailto links in my sent campaign?
You included a text or button link in your email design that linked to an email address so that recipients can click to send you an email. After the campaign is sent, you don't see any click tracking for that link. Why? The answer is that "mailto" ...
Why is my unsubscribe total more than my unique click for the campaign?
There are a few ways your email recipients can unsubscribe from a campaign that they receive from you, including a couple scenarios that would not send tracking information back to your Delivra account. This article defines unsubscribe options that ...
How is the Clickthrough Rate calculated?
The clickthrough rate (CTR) measures how many emails resulted in a recipient clicking your call-to-action link. So, for example, if you send out 100,000 emails and later find that 1,000 people clicked on the link in your message, you’d have a CTR of ...
Bot Clicks: What are automated clicks (bot clicks) and how Delivra handles them.
Open and click rates are an important metric for measuring email marketing performance. These metrics have become less reliable because the email industry has experienced a dramatic increase in bot activity. Bot activity has negatively impacted ...
How is the Unsubscribe Rate calculated?
The Unsubscribe Rate is found by dividing Total Unsubscribes / Total Received. This KPI gives you an indication of the relative quality of your subscriber list and how relevant your subscribers find your content and campaign frequency. Tip Add this ...
How is Bounce Rate calculated?
You may have added this metric into your views in Tracking Statistics (or other reports, where applicable) but, how is it calculated? The Bounce rate is found by dividing Total Bounces (both soft bounces and hard bounces) / Total Recipients ...
What is the online version link & are clicks tracked for it?
Including an Online Version or web version of your email is a best practice that many ESPs provide. Because different email clients, browsers, etc. can render email differently, many ESPs will enable you to create a web-based version of your email, ...
How is the Click to Open Rate calculated?
The click-to-open rate (CTOR) measures the percentage of recipients who opened the email and clicked on that link. To find the CTOR of the above example, we wouldn’t care about how many people actually received the email in their inboxes. Instead, ...
What is the difference between a soft bounce and hard bounce?
The difference in hard and soft bounces found in sent email tracking reports is that a soft bounce is a temporary failure being reported by recipient's server (example: mailbox full), whereas a hard bounce is a permanent failure being reported by ...
How are opens tracked?
The industry standard for tracking opens is determined by a tracking image being displayed in the email client. When the image is displayed, an open is tracked. An open can also be calculated through a clickthrough being recorded, because even if the ...