Advanced campaign sending options

Advanced campaign sending options

The final step of the campaign creation process is determining when the email should be sent. There are standard options like send now & schedule for a future date. But there are also advanced options like send at recipient’s local time zone & send at optimized time for recipients. This article explains the advanced campaign sending options available.

Your license package determines if advanced sending options are available to you. Email Client Success if you have questions about your license.

 

Time Zone Sending

Select "Send in recipient’s local time zone at the date and time specified" to send your email at the specified time in the recipient's time zone. For example, if you set the time to 9am, a recipient in Indianapolis will be sent the email at 9am in Indianapolis, while a recipient in San Francisco will be sent the email at 9am in San Francisco.

Notes about Time Zone Sending
  1. If we don't know where they're located, they will be sent the email at the time in the time zone you have specified in your account. 
  2. When using this feature your email will begin sending 24 hours BEFORE the time scheduled in your time zone to accommodate all possible time zones so that all recipients receive the mailing at the set hour in their respective time zone. 

Send Time Optimization

Select "Optimize the send time starting at the date and time specified" to send your email when people are most likely to open it. This option takes the guesswork out of choosing the ideal send time, because we calculate it for you based on historical action times.

Send Time Optimization looks at the actions below for each recipient in the following order to determine the best send time: 

  1. Most Recurring click time
    • The hour in which the recipient has registered the most clicks
  2. Most recurring open time
    • The hour in which the recipient has registered the most opens
  3. Most recurring click time for the account
    • On average, the hour in which all recipients in your account register the most clicks
  4. Specified date and send time
    • The date and time that was selected when setting up your email campaign
The formula collects click/open time starting at the bottom half of every hour for 24 hours. For example, if a recipient's data shows that they click the most links between 1:30 and 2:29 PM, then STO will send their campaign at 2:00 PM. 

Notes about Send Time Optimization
  1. If you haven't sent to a recipient yet, or they haven't opened anything you have sent, they will be sent the email at a time determined by the most recurring click time for your account as a whole.
  2. If you are a new client and have no historical data, market research indicates 10-20 mailings must be sent before Send Time Optimization can be effective.

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