Automation Campaign Tracking provides detailed reporting for each campaign within an automation. Rather than viewing performance only at the automation level, this report helps you understand how individual email campaigns are performing as contacts move through your workflow.
How the Automation Campaign Tracking Report Works
The Automation Campaign Tracking report displays delivery and engagement metrics for every campaign associated with an automation. This allows marketers to identify which messages are driving engagement and which may need optimization.
Key metrics available in this report include:
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Attempts
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Received
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Bounces
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Opens
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Device-specific open activity
Open activity is broken down by device type, including:
By reviewing performance at the campaign level, you can better understand how contacts interact with specific messages throughout their automation journey.
Best Practices and Tips
Review Individual Campaign Performance: Not every email in an automation serves the same purpose. Compare engagement rates between campaigns to identify which messages resonate most with your audience.
Monitor Bounce Activity: Higher-than-expected bounce rates may indicate list quality issues or delivery challenges that should be addressed.
Evaluate Device Trends: Understanding where contacts open emails can help guide design decisions. If most engagement occurs on mobile devices, prioritize mobile-friendly layouts and content.
Use Data to Improve Workflows: Campaign-level insights can reveal opportunities to adjust timing, content, or messaging throughout an automation.
Questions? Contact our Support team at support@delivra.com
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