What is a confirmed opt-in email?

This type of automated campaign is sent to confirm email subscription. There are two types:

Single opt-in - A message to confirm that email subscription was successful & that they will begin receiving emails from you in the future. There is no action required on the subscriber's end.

Double opt-in - A message to confirm that the subscriber wants to join your email list. Until confirmation is received, they will not be sent emails from you. Action is required on the subscriber's end. A double opt-in process ensures that subscribers are real people – not spammers using fake addresses. And, some countries (Australia, Germany & other EU countries) require a double opt-in confirmation for email marketing subscriptions.

In this article, we will cover the process to set up a double opt-in confirmation campaign. The double opt-in will require use of a Delivra link for the confirmation action to work correctly. External confirmation links cannot be used in this type of campaign.

When should a confirmed opt-in be sent?

Immediately following subscription. 

How-to build the campaign

1. Navigate to Campaigns.
2. Select "Create Campaign" in the top-right corner of the page.
3. Select "Automated Email" for the Campaign Type and then select "Confirmed Opt-In" as the automated campaign type.
   
   
   
   
4. Configure the rest of the fields for your campaign (choose your template, set your From line, etc.) then click the "Save and Next" button.
5. In the email designer you will create a button or a text link for the confirmation action. When creating the link, choose the hyperlink type "Needs confirm":
   
   
   
   
6. Follow the rest of the Create a Campaign Workflow, through the Preview and Test steps.
7. In the Activate step, set the Campaign Status to "Running" to turn the campaign on.
   
   

 Other notes about this type of campaign:

1. • The campaign must be set to running status in order for it to be sent.
   • The campaign will not be sent until the next form submission, API call, or CSV import occurs to call it.
   • You can return to the campaign anytime and turn it off by selecting "Not Running" in the Activate step of the Create a Campaign workflow.

How are automated confirmation emails sent?

Automated confirmed opt-in campaigns can be configured to send when a form is submitted, when a CSV import occurs, or when new contacts are added via API.

Assign your automated message to a form. In the form editor, navigate to the information tab (right side). In the "Sign-Up Message" section, choose the type of automated message from the "Automated Sign Up Message" drop-down. Choose "Send one confirmation message" to send your confirmed opt-in email to contacts submitting the form.

In the CSV import process, open the "Import Action" menu under the "Define Import Rules" section. Set the Import Action to "Import as unconfirmed contacts and send confirmation request". 

A contact status of needs-confirm can be sent with the API call to add a new contact & send a running status confirmed opt-in email. Visit our API portal.

What if the recipient doesn't click the confirmation link?

The recipient of a confirmation email will be placed in a contact status of 'confirm' in your Delivra account. If they click the opt in link, they'll change to normal status. If they don't choose to opt-in, they will always remain in a confirm status and no mailings will be sent to them.

Best Practices and Tips

1. Use clear, friendly language in your confirmation message. Let recipients know why they’re receiving it and what action to take.
2. Highlight the CTA button visually. Use contrasting colors and simple text like “Confirm My Subscription”.
3. Place the confirmation link early in the message to reduce friction.
4. Avoid adding other links that may distract from the primary confirmation goal.

Practical Use Cases

1. List growth via subscribe forms: Double opt-in helps maintain high-quality subscriber lists and ensures compliance with regulations like GDPR.
2. Event interest confirmations: Use this email type to verify interest before enrolling contacts in a series or campaign.
3. Contests or giveaways: Require confirmation to ensure valid participation and avoid fake entries.