Create a Segment based on how long Contacts have been in a Tag
Tag segment clauses in Delivra offer a flexible way to evaluate when contacts were added to a Tag. This is especially helpful for creating time-based segments—such as identifying new contacts or determining how long someone has belonged to a particular group.
How It Works
When building a segment using a tag clause, you can choose from several operators to define how the join date is evaluated. This gives you control over the timeframe and conditions that matter most for your campaign or automation.
Available Clause Operators:
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Joined tag "anytime"
Includes all contacts currently in the selected tag, regardless of when they joined. No time-based evaluation occurs with this option. -
Joined tag "before"
Filters contacts who joined the tag before a specific date selected from the calendar. -
Joined tag "within"
Targets contacts who joined the tag within a specified number of days prior to the current date—or another date field stored in your account. -
Joined tag "more than"
Finds contacts who joined the tag more than a specified number of days before today—or compared to another date field. -
Joined tag "before & within"
Combines the two previous criteria, evaluating if a contact joined before a specific calendar date and within a defined number of days prior to a selected reference date.
Best Practices and Tips
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Use dynamic date fields
For advanced segmentation, leverage the ability to compare join dates to other date fields in your account—such as a signup date, purchase date, or last engagement. -
Refine your targeting over time
Use "within" and "more than" operators to segment contacts based on how recently they engaged, helping you tailor messaging for new vs. longer-term members. -
Pair with automations
Time-based tag joins can trigger workflows—like onboarding new contacts who joined a product interest tag in the last 7 days.
Practical Use Cases
- Welcome series targeting: Find contacts who joined a tag (like “Newsletter Subscribers”) within the last 3 days and start an onboarding workflow.
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Re-engagement campaigns: Identify users who joined a tag more than 60 days ago but haven’t interacted recently.
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Event reminders: Use “before & within” to catch contacts who joined before a set event date and also within a short window, ensuring timely reminders.
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