This how-to article outlines the process of creating email templates in the Delivra Air system. If you are not a Delivra Air user, please see this article for the process in the legacy system. Tip: Open the images included in this article in a new browser tab for a larger view. |
Email templates are design layouts that you customize and save for reuse. The purpose of email templates is to save you time in the campaign building process because you begin with a design that has many of your common elements pre-built.
Our customers have found that it's helpful to build a library of email templates—one for e-news, another for marketing messages, and yet another for product updates, for instance.
You will build email templates in the Assets dashboard of your account. To get started, navigate to Assets then click "Email Templates" on the left. We'll cover the rest of the process below.
In the Setup tab of the workflow you will configure a few settings for the email template like providing a template name and setting your From & Subject lines.
Step 1 Click the "Create Template" button at the top-right of the page. |
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Step 2 In the Template Details box, enter the file name (required). Optionally, choose to store the template in an existing folder or create a new folder. |
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Step 3 In the Design box, choose how to start the design: from an existing template, from blank, or upload an HTML file.
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Step 4 In the Email Setup box, select a From line to save with the template, a subject line, etc. These settings are optional for email templates. |
Once these basics are set up, click “Save and Next” to move to the next step, Design.
Moving into the next step, you’re dropped into our drag-and-drop email editor.
On the left you will find Layout, Content and Action elements that you can add into your design.
In the middle of the page you click on an element to edit it. This opens edit tools on the right side of the page. Design tools will vary based on the type of element: text, button, image, etc. Visit this lesson to dive deeper into the drag-and-drop editor. |
Once your email design is complete, click “Save and Next” to move to the next step, Preview.
In the Preview step of the workflow you can see a browser preview of the template design.
The Preview step includes:
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When you’re done using the Preview tools, click “Save and Next” to move to the next step, Test.
The Test step allows you to send copies of the email template to yourself for review to ensure that the design generally renders as expected, all images display, and all text/image links & buttons are working.
Here you will configure these options:
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At this step you can click "Exit", or "Test and Next" to continue to the last step, Complete.
If/when your email template design is finalized & ready to be used in campaigns, one last step must be taken to change the template status.
Mark the "Complete" radio button to change the template's status. Optionally, choose to store the template in an existing folder or create a new folder. |
After marking the template to Complete, click "Save and Exit".