Manage footers

Manage footers

Footers are automatically appended to the bottom of each outgoing campaign. Their purpose is to identify the sender of the email and provide opt-out options. All accounts are created with a default footer that includes:
  • Sender's company name
  • Physical address
  • Unsubscribe or manage preferences link
  • Forward to a friend link
  • Privacy policy link
  • Additional required elements
You can manage footers in the Settings area of your account. To get there, click the Settings icon in your left-hand navigation, then click Account, followed by Footers.
Footer customization options vary based on your license.
  1. Start a New Footer
    1. Click the Create Footer button to begin.
  2. Footer Logo
    1. Select logo image (optional): By default, your account footer displays Delivra's logo. To use your own logo, upload the image to your Delivra media library.
    2. Browse and link image: Click Browse Image to select your logo and enter a URL so the logo will redirect users when clicked.
  3. General Details
    1. Provide a name for your footer.
    2. Enter company information such as name and physical address.
  4. Additional Settings
    Customize your footer by:
    1. Including a Forward to a Friend link
    2. Choosing a preference center instead of a one-click unsubscribe
    3. Tracking unsubscribe activity
  5. When finished, click Save and Next to further edit your footer using Footer Designer.
You can also create a footer directly within a campaign workflow:
  • In the campaign Setup step, scroll to the bottom of the Email Setup section.
  • Click Create Footer.
  • A pop-up will appear. Enter:
    • Footer name
    • Company name
    • Physical address
    • Optional: Country and phone number
  • Click Add to assign the footer to the campaign. Your new footer will also become available for future use.
Note: It is not currently possible to add a logo when creating your footer this way. Navigate to Footers in Settings to apply a logo.

Manage Multiple Footers

If your account has multiple saved footers, you can select or swap the footer at the campaign or email template level:
  • In the Email Setup section of the campaign Setup step, scroll to the bottom to choose your footer.
  • In the footers list, click the Active radio button next to the footer you want as your default.
  • Hover over a footer and click Edit.
  • Scroll to the General Details section to update address information.
  • Click Save when finished.

Frequently Asked Questions (FAQ)

Yes, but it requires approval. Submit a request to Support including:
  • Your use case and reason for removing or modifying the footer
  • A sample of the replacement footer with a working unsubscribe link
  • 2–3 email samples that will use the new footer
  • Your account name(s)
Email Support at support@delivra.com.
Yes. However, the same request and approval process described above must take place before Support will disable the default footer requirement. The custom footer must include:
  • Company name
  • Physical address
  • An opt-out link
  1. Create and publish a preference center form in your Assets dashboard.
  2. Go to Settings > Account > Footers.
  3. Hover over the footer to edit and click Edit.
  4. Scroll to Additional Settings and check Include Modify Preference link.
    1. (Optional) Update the default text for the link.
  5. From the Form Name drop-down, select your published preference center form.
When checked, the Tracked box enables tracking of unsubscribe or preference center link clicks. These clicks are included in campaign and link reporting.
If you have enabled tracking in the footer but are not seeing activity reported, ensure Clickthrough Tracking is enabled:
  • Go to Settings > Account > Settings.
  • In the Tracking section, ensure Enable Clickthrough Tracking is checked, then save changes.

If you have any questions, feel free to reach out to our Support team by emailing support@delivra.com.

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