Contact scoring for campaigns

Use our contact scoring systems to assign engagement scores to contacts that interact with your emails. By doing this, you can easily identify the contacts that engage the most with your content.

These scoring rules will be assigned at the individual campaign level in the Schedule tab of the campaign workflow:

 Actions available to score at the campaign level:

• Opened / Did Not Open
• Clicked / Did Not Click
• Viewed (including Anonymous views)
• Purchased
  
  

How-To

• Edit your campaign and move to the Schedule step in the workflow.
• Locate the Scoring section of the page and click the Assign additional score button
• Choose the action (or inaction) to score for the campaign
  
• Choose a timeframe. This is optional and you can leave the timeframe set to Anytime.
• Assign a point value. Negative points can also be used to take away points from a contact.
  
• Click the Save button.
  
  

Additional scoring can be set at the account level. Visit Settings > Account > Scoring to setup additional scoring for your contacts based on demographic data, campaign engagement, and more.

Notes on contact scoring

• Points from campaign-specific lead scores will be added to your contacts' Actions lead score field in addition to any generic Actions points from your general Lead Score settings.
• Points are assigned only the first time an action is taken per campaign. If a link is clicked more than once, points are only assigned for the first click.
• You can add multiple scored actions per campaign.
  
• Availability of contact scoring options is based on your license. Email our Client Success team for information about your license.

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