Lead Scoring can be used at the campaign level to score click activity of specific URLs in a sent campaign. Follow the steps below to set up scoring for your campaigns.

Lead scoring details not available in Air

How-To

1. Navigate to the Campaigns dashboard. 
2. Open your draft or scheduled campaign and navigate to Step 6, Schedule.
3. Locate the Lead Score section. Click the arrow to open it.
   
4. Click the "Assign additional score" button.
5. Open the "Select Action" drop-down. Click on "Clicked" in the menu.
6. Open the "Any URL" drop-down that appeared after you chose the action in the previous step.
7. Click on desired URL to select it.
8. Assign a score to the action of clicking the selected URL.
9. Optionally, assign a timeframe for the action to be completed to receive points. For instance, "within 3 days".

Resources

Visit our e-Learning hub for online modules to learn more about Lead Scoring & other Delivra features.

Notes

1. You may also consider setting up scoring for clicks on specific URLs that are commonly used in your campaigns. You can do this in Contacts > Configuration > Lead Scoring. Scroll to the Actions Setup section. Click the "Assign additional score" button. From the "Select Action" drop-down, choose "Clicked Any URLs". Type a URL into the textbox provided and click the + icon to add the URL. Repeat as needed.
   
   This option is helpful when tracking click activity from emails that are considered high-value. For instance, listing all of your pages that include information about requesting a product demo.
   
   
2. URLs set up with scoring will score uniquely. This means that if the same person visits a URL more than one, they will only receive the configured points once.