Using Merge Tags in Subject Lines

Add personalization to your emails with data merges. A popular technique is to use merged fields in the Subject line of an email. In this article we will cover how-to use merge fields. 

Merge fields into standard Subject Line or Preheader

When creating a campaign, you can add merge tags to your Subject line or Preheader. To do this, simply click the "Add Merge" button seen for either of these fields. A new screen will pop-up allowing you to select the field that you want to merge in:

Both standard fields and custom table fields are available in the menu for selection 

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