How do I use QR codes in my email design?

How do I use QR codes in my email design?

QR codes are commonly used in email marketing for transactional emails for ticketing & event admission. With our drag-and-drop email editor, you can easily insert a QR code into your email design to create a personalized experience for your email recipients. 

To take advantage of OR codes, you will first need to understand if your event/ticketing system supports the use of QR codes.

You will also need to decide how you'll use the QR code: to provide unique information to each email recipient or provide one-code-for-all.


How-To

When you're ready to insert a QR code using our email editor, follow these steps:

  1. Drag the "QR Code" element (left) into your design canvas (center).

  2. Click on the new QR Code row to open the editor on the right.

    QRCODE.png

The QR Code editor offers format & style options to customize your QR code, including:

  • Adding a URL to make the QR code clickable, or merging unique stored contact information.
  • Adjust width & height of displayed QR code.

 

Use Cases

You can use QR codes in a variety of ways, here are a couple ideas:

  • Email passes or tickets to an event.
  • Provide email discounts/coupons that can be scanned in-store.
  • Build a SMS subscriber list.
  • Provide easy event registration via email.


Notes

A few additional steps are needed if your use case is to provide unique QR codes to each email recipient.

  1. Prepare a CSV data file to import to Delivra that includes at minimum an email address for each subscriber and unique data value. 

  2. When inserting the QR code into your email design, you will edit the QR code using the editor to merge a field into it. The field you choose should be the field that you imported the unique data to.
    QR-Merge.png

This article has been updated to reflect how-to steps in our Air platform. If you're using the legacy platform and need help, please contact support@delivra.com.

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