In Delivra, the term "banned" refers to a Contact status applied to email addresses that have been flagged for reasons related to spam complaints or address quality. When a contact is banned, they are permanently prevented from receiving future emails from your account—this is an important safeguard for sender reputation and deliverability.
What Does "Banned" Mean?
A banned contact is typically one who has taken action to report your campaign as unwanted or problematic, or whose email address fails basic validity checks. These contacts are automatically removed from active mailing lists and cannot be re-added unless explicitly approved.
A contact may be placed into banned status under the following circumstances:
Marked as SPAM in their email client (e.g., clicking "Report Spam" in Gmail or Outlook).
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Reported the mailing to Delivra’s Abuse Address, prompting our team to ban them for compliance.
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Uses a non-existent domain in their email address (e.g., a typo or outdated domain).
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Contains a mobile-specific domain, which may not support marketing emails.
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Manually banned by a user within your Delivra account. Note: This option requires specific permissions to be enabled.
Important Notes
Automatic Unsubscribe: Any contact that reports a campaign as spam is immediately unsubscribed and banned.
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Permanent Status: Once banned, a contact cannot be re-added to your database unless the ban is lifted.
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Ban Removal Process: Only Delivra Support can remove a ban. You’ll need to provide written confirmation from the contact, sent from the banned email address, stating that they want to resume receiving your emails.
Best Practices
Monitor spam complaints in your analytics to identify trends or problem areas.
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Clean your lists regularly to avoid sending to invalid or outdated domains.
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Respect bans: Trying to re-add banned contacts without consent can harm your deliverability and violate compliance standards.
Need to Remove a Ban?
If you have valid, written permission from a contact to resume communication, email our Support team at support@delivra.com with the necessary documentation. We'll be happy to help verify and take the appropriate next steps.