The clickthrough rate (CTR) measures how many emails resulted in a recipient clicking your call-to-action link. So, for example, if you send out 100,000 emails and later find that 1,000 people clicked on the link in your message, you’d have a CTR of 1%. In other words, for every 100 messages you sent out, 1 recipient clicked on the call-to-action you included.
The Clickthrough rate is calculated by dividing Unique Clicks/Successfully Sent. This metric can be used to gauge the effectiveness of your email campaigns.
The click-to-open rate (CTOR) measures the percentage of recipients who opened the email and clicked on that link. To find the CTOR of the above example, we wouldn’t care about how many people actually received the email in their inboxes. Instead, ...
The Unsubscribe Rate is found by dividing Total Unsubscribes / Total Received. This KPI gives you an indication of the relative quality of your subscriber list and how relevant your subscribers find your content and campaign frequency. Tip Add this ...
You may have added this metric into your views in Tracking Statistics (or other reports, where applicable) but, how is it calculated? The Bounce rate is found by dividing Total Bounces (both soft bounces and hard bounces) / Total Recipients ...
The Mailing Overview report offers a clear, high-level summary of your email campaign activity. Designed for fast performance reviews, it consolidates core delivery, engagement, and revenue metrics into one interactive dashboard. Whether you’re ...
Including an Online Version or web version of your email is a best practice that many ESPs provide. Because different email clients, browsers, etc. can render email differently, many ESPs will enable you to create a web-based version of your email, ...