SMS marketing is a powerful tool that enables businesses to build stronger relationships with their customers. By utilizing SMS, companies can increase customer retention and engagement while creating a more personal connection with their audience. Unlike other marketing channels, SMS offers measurable results and can be seamlessly integrated with email campaigns for a comprehensive multi-channel approach.
SMS marketing is widely used because mobile devices are nearly universal. In the United States, 85% of adults own a mobile phone, and statistics show that 90% of all SMS messages are read within three minutes of delivery. This immediacy and reach make SMS an attractive tool for businesses looking to communicate quickly and effectively.
Before incorporating SMS into your marketing strategy, consider whether it aligns with your business objectives. Determine if SMS can help you achieve sales or customer engagement goals, but also recognize that SMS may not be the best fit for every business. Even if SMS is not the right choice at this time, it is still beneficial to explore its potential as a marketing channel.
If you decide to implement SMS, it is essential to familiarize yourself with SMS compliance regulations. Unlike email marketing, SMS is subject to stricter legal requirements, and penalties for violations can be severe. Conducting research on compliance best practices will help you avoid potential legal issues.
To gain insight into how organizations successfully use SMS marketing, consider subscribing to SMS programs from brands that inspire you. By analyzing their messaging strategies, timing, and tone, you can develop an approach that aligns with your brand and resonates with your audience.
For those new to Delivra's SMS platform, various learning resources are available. The Help Center provides detailed documentation, while Client Success offers personalized walkthroughs for those who prefer hands-on guidance. Once you feel comfortable with the platform, start by determining how SMS can integrate with your existing email marketing efforts. You do not need to have every detail finalized, but outlining initial ideas will help create a smoother transition.
To begin using SMS, businesses must request a dedicated phone number. This process starts by reaching out to a Customer Success Manager, who will guide you through the setup process. Delivra provides a toll-free number or a local number in your area code and works with vendors to obtain the necessary carrier approvals. This step involves completing a Delivra-provided form, after which the team will manage communications with vendors to finalize setup.
After your SMS program has been approved, you can configure your settings within Delivra. To do this, navigate to Settings > Opt-In Messaging. Here, you can define key messaging parameters, including the initial welcome message that new subscribers will receive when they text your keyword to the designated phone number. Additionally, automated follow-up messages can be created to collect any required information from subscribers.
Once your SMS number is active, the next step is to build your contact list. Begin by adding internal test contacts, which can be done through one of three methods:
Uploading a CSV file with contact details.
Manually entering contacts within the Delivra platform.
Having contacts opt-in by texting your designated keyword to your phone number.
To organize your contacts efficiently, create a segment specifically for internal testing. This process involves navigating to the Segments section, selecting Create Segment, defining criteria that include only test contacts, and saving the segment for future use.
Before launching an SMS campaign to your full audience, it is recommended to conduct internal testing. Create a test campaign using the segment of internal contacts and evaluate the messaging experience. Adjust the message content, delivery timing, and automation settings based on feedback and performance results to ensure an optimal customer experience.
To maximize the effectiveness of your marketing strategy, consider integrating SMS with email campaigns. Here are a few ways to do this:
Promotions – Email announcements can introduce upcoming sales, while SMS can follow up with discount codes.
Contests – Email campaigns can launch sweepstakes, while SMS reminders encourage participation and confirm entries.
Events – Initial invitations can be distributed through email, while SMS provides real-time updates and event-day instructions.
Internal Communication – SMS can be used for urgent messages to staff, such as notifying them about system outages or emergencies.
Within Delivra, businesses have the flexibility to use multiple phone numbers and keywords. However, most businesses find it more practical to maintain a single phone number with multiple associated keywords.
Adding new subscribers to an SMS list is simple and can be done through various methods. Contacts can opt-in by:
Submitting their information through a Delivra web form.
Texting a keyword to the business’s SMS number.
Being imported via CSV file, API, or SFTP.
Delivra does not support traditional two-way SMS conversations. However, businesses can set up automations that respond based on subscriber input. For example, a business may ask recipients if they prefer attending an event online or in person. Depending on their response, a follow-up message can be automatically sent with the relevant details.
Currently, Delivra only supports SMS marketing for phone numbers within the United States. Businesses with international messaging needs should contact their Client Success Manager to discuss potential solutions.
Pricing for SMS services varies based on business needs and usage volume. To receive detailed pricing information, contact your Client Success Manager. If you are unsure who your assigned representative is, you can email success@delivra.com to request a consultation.
If you are ready to implement SMS marketing within Delivra, the next step is to schedule a consultation with Client Success to discuss your specific needs. If you require technical assistance, reach out to Support for guidance. Additionally, Delivra’s Help Center contains a wealth of resources to help you navigate the platform and develop a successful SMS strategy. For further learning, visit delivra.com/resources to explore online guides and best practices.