Clickstream in Delivra helps you understand what contacts do after they click through your emails—by tracking their activity on your website. It shows which pages they visit, how long they stay, and whether they complete key actions like making a purchase. This insight lets you build smarter automations, improve segmentation, and connect email campaigns to real business outcomes.

How Clickstream Works

When a contact clicks a link in a Delivra email, a cookie is placed on the recipient's browser. That contact's behavior will be tracked on all pages of your website that has Clickstream code in place, and this data is associated directly with the contact in Delivra.

Clickstream captures the following behaviors:

• Page visits

• Click paths (navigation order)

• Time spent on each page

• Purchase confirmation (if configured)

This data is then saved to each contact record in your account for use in reporting, scoring, and automation.

Setup Summary (At a Glance)

To start using Clickstream:

• Identify the web pages you want to track.

• Install the provided JavaScript snippet before the </body> tag on each page.

• Use a separate script on purchase confirmation pages to capture order data.

• Optionally customize tracking with features like:

  • Manual pageview tracking

  • Domain persistence (for cross-domain tracking)

  • Meta tag-based tagging for advanced segmentation

You’ll also want to test your setup using internal test campaigns and verify results in reporting dashboards​.

Best Practices and Tips

• Install comprehensively: Include the script on all key paths—landing, conversion, and intermediary pages—for a complete view.

• Tag thoughtfully: Use page tags or metadata to organize traffic into meaningful segments.

• Track purchases: Capture order ID, item quantity, and revenue to tie campaign efforts to ROI.

• Respect privacy: Update your cookie notice to reflect the use of Clickstream cookies and their retention policies.

Practical Use Cases

• Behavioral Triggers: Start an automation when a contact visits a specific product or pricing page multiple times.

• Lead Scoring: Increase points for contacts who browse high-value content or make repeat visits.

• Sales Alerts: Use Lead Alert blocks to notify your sales team when a tracked contact returns to your site.

• Conversion Optimization: Review pathing data to understand where visitors drop off and fine-tune your website journey.