Custom tables in Delivra provide a flexible way to manage structured data that goes beyond the standard contact record. Whether you're tracking purchases, events, or storing additional contact details, custom tables help you expand how you work with data in your marketing efforts.

What is a Custom Table?

A custom table is a data structure made up of rows and columns, designed to store and organize related data efficiently. Each row represents a unique record, and every record is identified by a key. This key acts as a bridge between tables, allowing you to create relationships between datasets without altering Delivra’s default database.

Think of it as a way to grow your data nest without crowding the standard contact record.

How Do Custom Tables Differ from Standard Tables?

Standard tables store predefined contact fields like first name, email, or phone number. These fields are fixed and limited in scope.

Custom tables, on the other hand, allow you to:

• Add custom fields specific to your business needs

• Store multiple records per email address

• Build relationships between datasets (e.g., a contact and all their purchases)

This makes custom tables ideal for tracking repeated actions or managing complex data structures within your account.

Common Use Cases

Custom tables can be a real feather in your cap when it comes to advanced data management. Here are a few ways they’re commonly used:

• Capture additional contact details: Store extra data like multiple addresses, unique preferences, or behavior patterns that don’t fit within the default fields.

• Track multiple transactions or events: Perfect for businesses that need to log repeat activities such as purchases, appointments, or event attendance—all linked back to a single contact.

• Integrate external data sources: Custom tables can act as landing spots for CRM or third-party data that you want to include in your emails through personalization or segmentation.

Availability

Custom tables are available based on your Delivra license. They’re included in the Professional and Enterprise plans, but not in the Starter plan. If you're unsure about your access, you can check your plan details or reach out to your Client Success Manager.

You can also visit Delivra Pricing to compare plans, or contact our team for guidance.