Segmenting your SMS Contacts
Segments allow you to create dynamic lists of contacts. Using a clause builder to create criteria that evaluates your contacts, you can target your campaigns to the most relevant contacts to ensure the highest possible engagement.
If you are using our SMS platform, you can build segments based on your SMS keyword(s), an additional piece of information collected through the opt-in process, click behavior, or data that was imported for your SMS contacts.
Where to build Segments
Get started by navigating to the Contacts dashboard. Select Segments from the left menu. Click the Create Segment button. Choose SMS for the Segment type, and then build your clauses.
Below we've outlined the steps to create SMS segments.
Creating a segment based on SMS contact data
Our first example uses information imported for SMS contact records and a customized SMS field, Rewards Level.
- Click the Create Segment button
- Segment Type: Choose SMS
- General Information: Provide a name for your segment & choose the SMS keyword
- Scroll to the Builder section, then open the New Clause drop-down
- Search or scroll to find your SMS contact field
- Choose the operator to use to evaluate data (equal to, contains, not null, etc.)
- Enter the value you're looking for in the field
- Click the Save and Next button to see your results
Creating a segment for all contacts subscribed to a keyword
No work on your part necessary on this one! Our system creates a segment for all subscribers per each keyword for you. On the Segment page, click open the SMS Segments folder (left) and look for segment names that begin with All Subscribers.
Managing SMS Contact Fields
The SMS contact record has 45 fields that you can use to store information for your imported SMS subscribers. To access & customize these fields, go to Settings > Data Setup > Custom Tables. On the Custom Tables page, search for SMS. Click the Edit button.
Related Articles
Segmenting Contacts Using Clauses and Custom Fields
Segmenting your audience is essential to delivering timely, relevant, and personalized messages. In Delivra, segments define the audience groups for your email or SMS campaigns. Whether you're targeting based on past behavior, declared profile data, ...Customizing SMS Data Fields
Please note this feature is only available in Legacy for now, but it is coming to Air soon! Delivra makes it easy to manage and personalize your SMS communications by supporting a range of custom fields on SMS contact records. These fields can store ...Adding SMS Contacts
This article covers information about adding and managing SMS contacts in your Delivra account. You can add SMS contacts to your account in a variety of ways: Setup API calls to add SMS contacts to your account. Upload SMS contacts via SFTP drop to ...Linking Email and SMS Contacts
When managing SMS and email subscribers in Delivra, it's helpful to know whether a contact’s email and mobile number are linked within your account. This connection determines how easily you can manage, segment, and communicate with contacts across ...Testing Tags and Segments to see Contacts
Delivra offers a helpful test feature that allows you to preview which contacts belong to a specific tag or segment. This is especially useful when validating your segmentation logic or confirming contact counts before launching a campaign. What It ...