Sending MMS Messages
MMS (Multimedia Messaging Service) allows you to enhance your mobile marketing by sending messages that include images, GIFs, and emojis alongside your text. It’s a great way to engage your audience with more vibrant, eye-catching content, right from Delivra.
How to Send an MMS Message
Step 1: Navigate to the Campaign Dashboard
Log into your Delivra account and access the Campaigns dashboard.
Step 2: Create a New Campaign
Click the Create Campaign button at the top-right corner of the dashboard.
Step 3: Set Up Your Campaign
On the Setup step:
Give your campaign a name.
Select SMS as the Campaign Type.
Step 4: Choose MMS in the Design Stage
In the Design step:
Select MMS to toggle the MMS editor.
You’ll see new buttons to add images and emojis.
Uploaded images will display in the Preview Messages section below the editor.
Important Notes
10DLC Only: MMS sending is available exclusively for 10-digit long codes (10DLC). Shortcodes and toll-free numbers are not eligible for MMS messaging.
Delivra Air Only: MMS messaging is only available on the Delivra Air platform.
File Size Limit: Images and GIFs must be 1MB or smaller.
Credits Usage: Each MMS message costs 3 credits, compared to 1 credit for a standard SMS message.
Character Limits:
MMS messages that include only text can have up to 500 characters.
Including Unicode characters (like emojis) reduces the limit to 70 characters.
Best Practices and Tips
Optimize Image Size: Keep images under 1MB and in common formats like JPG, PNG, or GIF to ensure quick delivery and high quality.
Use Emojis Thoughtfully: Adding an emoji is a great way to grab attention, but remember it significantly lowers your character limit. Plan your messaging accordingly.
Preview Before Sending: Always preview your MMS to ensure the text and media display correctly across devices.
Clear Call to Action: Even with images and emojis, your main call to action should stay clear and easy to follow.
Stay On-Brand: Use images and messaging that align with your brand voice and maintain consistency across your marketing channels.
Practical Use Cases
Event Invitations: Send beautifully designed invitations directly to your contacts' phones.
Promotional Offers: Share limited-time discounts with an eye-catching image.
Product Launches: Announce new products using a GIF or dynamic visual.
Reminders and Confirmations: Enhance appointment reminders with relevant visuals, making them more memorable.
If you have any questions, please reach out to our Support team by emailing support@delivra.com. We're happy to help!
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