Sending MMS Messages

Sending MMS Messages

MMS (Multimedia Messaging Service) allows you to enhance your mobile marketing by sending messages that include images, GIFs, and emojis alongside your text. It’s a great way to engage your audience with more vibrant, eye-catching content, right from Delivra.

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MMS must be enabled in your account before it can be used. Contact your Customer Success manager at success@delivra.com to get MMS enabled.

How to Send an MMS Message

Step 1: Navigate to the Campaign Dashboard

Log into your Delivra account and access the Campaigns dashboard.

Step 2: Create a New Campaign

Click the Create Campaign button at the top-right corner of the dashboard.

Step 3: Set Up Your Campaign

On the Setup step:

  • Give your campaign a name.

  • Select SMS as the Campaign Type.

Step 4: Choose MMS in the Design Stage

In the Design step:

  • Select MMS to toggle the MMS editor.

  • You’ll see new buttons to add images and emojis.

  • Uploaded images will display in the Preview Messages section below the editor.


Important Notes

  • 10DLC Only: MMS sending is available exclusively for 10-digit long codes (10DLC). Shortcodes and toll-free numbers are not eligible for MMS messaging.

  • Delivra Air Only: MMS messaging is only available on the Delivra Air platform.

  • File Size Limit: Images and GIFs must be 1MB or smaller.

  • Credits Usage: Each MMS message costs 3 credits, compared to 1 credit for a standard SMS message.

  • Character Limits:

    • MMS messages that include only text can have up to 500 characters.

    • Including Unicode characters (like emojis) reduces the limit to 70 characters.

Best Practices and Tips

  • Optimize Image Size: Keep images under 1MB and in common formats like JPG, PNG, or GIF to ensure quick delivery and high quality.

  • Use Emojis Thoughtfully: Adding an emoji is a great way to grab attention, but remember it significantly lowers your character limit. Plan your messaging accordingly.

  • Preview Before Sending: Always preview your MMS to ensure the text and media display correctly across devices.

  • Clear Call to Action: Even with images and emojis, your main call to action should stay clear and easy to follow.

  • Stay On-Brand: Use images and messaging that align with your brand voice and maintain consistency across your marketing channels.

Practical Use Cases

  • Event Invitations: Send beautifully designed invitations directly to your contacts' phones.

  • Promotional Offers: Share limited-time discounts with an eye-catching image.

  • Product Launches: Announce new products using a GIF or dynamic visual.

  • Reminders and Confirmations: Enhance appointment reminders with relevant visuals, making them more memorable.

If you have any questions, please reach out to our Support team by emailing support@delivra.com. We're happy to help!