Sending Transactional Emails
It is now possible to send both marketing and transactional emails from the same Delivra account—no more toggling between accounts or maintaining multiple email lists. This new feature brings simplicity to your email strategy by keeping everything in one place, while respecting the unique needs of transactional messaging.
What Are Transactional Emails?
Transactional emails are non-promotional messages triggered by specific user actions or events, such as order confirmations, password resets, or shipping notifications. These messages are essential for operations and do not include unsubscribe options or marketing content. Due to the nature of Transactional messaging, not all types of campaigns are able to be sent as Transactional. Types that can be sent as Transactional include: Regular, Automated - Triggered, and Automated - API.
How It Works
- Marketing Emails: Standard promotional emails
Transactional Emails: Non-promotional messages used for system-triggered messages such as receipts or alerts
Key differences between Marketing and Transactional messages are:
No Footer: You won’t be prompted to add a footer. We recommend using Snippets if including support or contact info is needed,
Not Just Subscribed Contacts: Transactional emails can still be sent to contacts that have unsubscribed from your marketing emails or are marked as expired. Contacts in held status will still be excluded.
Not included in Analytics: Transactional messages are not included in any analytics reporting as to not skew your Marketing analytics.
Send Cap Frequency: Transactional mailings can optionally be excluded from counting against your account's send cap frequency settings.
Best Practices & Tips
Use Snippets to include contact or support information when needed, especially since footers are removed in transactional sends.
Clearly name and label transactional campaigns to maintain internal organization and avoid confusion.
Avoid promotional language to preserve the transactional nature of these messages and maintain compliance.
Use Case Examples
Order Confirmations: Sent immediately when a customer completes a purchase
Account Notifications: Password changes, login alerts, or subscription updates
Service Alerts: Downtime or maintenance notifications that require urgent deliver
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