Social for campaigns

Social for campaigns

Delivra’s social integration allows you to automatically share your email campaigns to connected social networks—like Facebook, Twitter, and LinkedIn—as soon as the campaign is sent. This is a handy way to extend the reach of your emails and engage followers beyond the inbox.

How It Works

Once your social media accounts are connected through Delivra's Legacy platform, you can select which networks to share a campaign to during the campaign scheduling process. The social post will automatically include a link to the online version of your email, with optional custom messaging.

How to Connect Social Media Accounts

Note: Social integration setup is currently only available in the Legacy platform.

To connect your social accounts:

  1. Navigate to Settings.

  2. Choose Integrations from the dropdown menu.

  3. Use the filter to narrow by "Social," or type a network name (e.g., Facebook) into the search bar.

  4. Click the button for your chosen social network.

  5. In the pop-up window, click OK.

  6. Follow the prompts to log in to the social account and authorize the connection.

  7. Repeat for each network you wish to connect.

How to Share a Campaign to Social Media

To share a campaign to a connected social account:

  1. Create a new Regular or A/B Test campaign.

  2. In Step 6: Schedule, find the Social Media section.

  3. Check the boxes for the networks you'd like to share the campaign to.

  4. Once a network is selected, a new box appears allowing you to enter custom text for that share.

    • The online version link of your campaign is automatically included.

  5. Finalize the rest of the campaign settings and schedule your send.

Best Practices for Testing

Because each social platform displays shared content differently, it's essential to test how your campaign will look when shared. Below are some examples that highlight how small changes can impact presentation:

  • Example 1: Campaign with online version link only (top of message), no preheader, no added text in the social sharing box — results in a basic post with image and link.

  • Example 2: Same setup, but with custom social text added — shared post includes that text above the image, improving engagement.

  • Example 3: Online version link turned off, no preheader, subject line present, and custom social text added — Facebook post displays the subject line along with the image and shared text.

Key Notes

  • Social sharing is supported only for Regular and A/B Test campaign types.

  • Automated mailings (e.g., triggers, journeys) do not support this feature.

  • Integration supports Facebook, Twitter, and LinkedIn.

  • Your Delivra account must be properly configured and authorized to connect with social networks.

Need Help?

If you have any questions or run into trouble with setup or testing, reach out to our Support team at support@delivra.com

    • Related Articles

    • Recommended platform integrators

      Delivra supports a variety of trusted platform integrators that make it easier to connect your email marketing data with the tools you use every day. These integrations help you synchronize contact information, campaign engagement, and other key data ...
    • Salesforce Integration Features and Highlights

      Salesforce Integration Overview Delivra’s Salesforce integration is designed to streamline data sharing and campaign execution between your CRM and your email marketing platform. With this integration, your sales and marketing teams can stay aligned ...
    • Google Analytics integrations

      Google Analytics helps you understand how users interact with your website—and when paired with Delivra, it provides insights into how email and SMS campaigns drive that engagement. Delivra currently offers two integrations with Google Analytics: ...
    • Eventbrite

      Delivra’s Eventbrite integration simplifies the process of syncing event registrants directly into your email marketing account. By automating the flow of contact data from Eventbrite, marketers can engage attendees with timely, well-branded ...
    • Integrating Delivra with Zapier

      Looking to connect Delivra with your favorite tools? Zapier makes it easy. Zapier is a third-party automation platform that links thousands of apps together—without needing to write a single line of code. With a Zapier integration, you can create ...