What are SMS and MMS?

1. SMS (Short Message Service): SMS refers to standard text messages sent to mobile devices. These messages are typically limited to 160 characters and do not include images, videos, or other media. SMS is ideal for sending quick, text-based information to your contacts.
2. MMS (Multimedia Messaging Service): MMS messages go beyond text, allowing you to send multimedia content such as images, videos, and GIFs. This type of message is perfect for more engaging content that requires visual or audio elements. MMS messages can also include longer text content compared to SMS.

What Can You Do with SMS and MMS in Delivra?

1. Send SMS and MMS
   
1. Send individual or bulk text messages (SMS) to your contacts.
2. Include multimedia elements like images, videos, and GIFs in your messages (MMS) to create more engaging campaigns.
3. Customize your messages to ensure they resonate with your audience.
2. Segment Your Contacts
1. Use the contact data stored in Delivra to segment your audience based on various criteria (e.g., demographics, purchase history, engagement level).
2. Target specific groups with tailored SMS or MMS campaigns, ensuring your messages are relevant and effective.
3. Multi-Channel Automations
1. Create automations that combine both SMS/MMS and email.
2. Schedule messages to be sent at specific intervals or triggered by certain actions, such as a contact’s engagement with previous messages or changes in their data.
3. Nurture leads or keep your audience engaged over time with a coordinated mix of SMS, MMS, and email messaging.

Getting Started with SMS and MMS

What Types of Numbers Does Delivra Support?

1. Toll-Free: A toll-free number is a phone number that is free for the caller to dial. These numbers typically start with specific prefixes, such as 800, 888, 877, 866, 855, 844, and 833. In the context of SMS messaging, toll-free numbers can be used to send and receive SMS messages, making them a versatile option for businesses.
1. Use Case: Toll-free numbers are often used by businesses for customer service or support lines. They are ideal for companies that want to provide a free communication channel for their customers and are commonly associated with nationwide or large-scale operations.
2. 10-Digit Long Code (10DLC): A 10-digit long code (10DLC) is a standard 10-digit phone number that is approved for sending SMS and MMS messages. Unlike shortcodes, which are 5-6 digit numbers, 10DLC numbers look like regular phone numbers and are often tied to a specific area code.
1. Use Case: 10DLC numbers are often used for local, person-to-person communication, and they are becoming more popular for business messaging due to regulations that allow for higher throughput and better delivery rates compared to traditional long codes. They are suitable for both marketing campaigns and transactional messaging.
3. Shortcode: A shortcode is a special 5-6 digit phone number used specifically for sending and receiving SMS and MMS messages at scale. Shortcodes are easy to remember and can handle large volumes of messages quickly.
1. Use Case: Shortcodes are ideal for businesses running large-scale marketing campaigns, such as promotional offers, surveys, or alerts. They are also commonly used for one-time password (OTP) services, voting, and other high-volume, time-sensitive communications.