If your marketing campaigns are location-sensitive, our segment builder lets you create targeted groups based on zip code proximity. This is especially useful for promoting local events, regional offers, or location-based services. The zip code radius clause evaluates postal codes stored on contact records to build dynamic, geography-aware segments.

How It Works

To use this feature, your contact records must have zip code data stored—either in the standard Zip field or a custom one. The segment builder allows you to set a base zip code, define a radius in miles or kilometers, and return contacts who fall within that geographic range.

Steps to Build a Zip Code Radius Segment

1. Navigate to Segments

   • In your Contacts dashboard, click Segments on the left-hand navigation
     
   • Then click the Create Email Segment button in the top-right.

2. Set Segment Type

   • Choose Regular segment (this is the default setting for new segments).

3. Enter General Information

   • Name your segment.
   • Optionally, add a description and assign it to a folder for organization.

4. Start Building the Clause

   • In the builder, open the Select field dropdown.
   • Scroll to the Groups section and choose Geography.
     
     

5. Choose the Contact Zip Code Field

   • From the Contact Zip code field dropdown, select your zip code field.
   • If you're not using the standard Zip field, scroll to locate the correct custom field from your account.

6. Set the Clause Operator

   • Open the Is dropdown to select the appropriate operator:
     • less than <
     • greater than >
     • less than or equal to <=
     • greater than or equal to >=

7. Enter Radius and Base Zip

   • Input a numeric radius value and select the unit of measurement (miles or kilometers).
   • Enter the base zip code to serve as the center point for your radius evaluation.

8. Save and Review

   • Click Save and Next.
   • Your segment is now stored in your segment library, and the on-screen preview will show matching contacts.

Best Practices and Tips

• Use Accurate Data: For best results, ensure contact zip codes are consistently formatted and correctly stored.
• Preview Often: Use the on-screen preview to confirm expected contacts are included.
• Leverage for Local Campaigns: Great for regional promotions, event invites, or targeted outreach based on proximity.

Practical Use Cases

• Promote an in-store event to contacts within a 25-mile radius of your location.
• Send weather-related alerts or seasonal content to subscribers in specific geographic zones.
• Target local services, such as delivery or real estate offerings, based on nearby zip codes.

Notes

• This segmentation clause supports U.S. and Canadian postal codes.
• These instructions reflect the Air platform. If you're using our legacy platform, please reach out to support@delivra.com for assistance.