In Delivra, maintaining a healthy sender reputation is critical to ensuring your emails reach the inbox. One key way the platform supports this is through the automatic handling of contacts in "Held" status. This article explains what "Held" status means, how contacts are moved into that state, and how you can manually update contacts after a campaign.
A contact is moved to "Held" status after three consecutive emails sent to them have been rejected by the recipient's server. These rejections, or hard bounces, typically indicate that:
Once a contact is in Held status, Delivra will no longer send emails to that address. This protects your overall deliverability by reducing bounce rates and limiting engagement with invalid emails.
Note: Some accounts may have customized settings for held status thresholds. Contact Support if you believe your configuration differs.
If you want to proactively update bounced contacts without waiting for three failures, you can manually move them to "Held" status using the steps below.
EmailAddr_
column.membertype
.membertype
column, type held
next to each email address.held
once.email address
and membertype
).Once completed, these contacts will be marked as "Held" and will no longer receive future emails from your campaigns.
If you're working with a large number of bounced contacts or need help preparing the file, our Deliverability Team is available for consultation. This may incur an hourly fee.
For questions or assistance, reach out to our Support team at support@delivra.com.