Using Page-View Data in Segments

Using Page-View Data in Segments

Our segment action clauses allow you to use contact behavior to target recipients for additional campaigns. A common segment example could include a clause to identify contacts that viewed a specific product or a pricing page on a website. This segment can then be used to send a follow-up email on that topic.

How-To

  1. Navigate to Segments in the Contacts dashboard.
  2. Click the "Create Email Segment" action button (top right).
  3. Choose whether the segments is a regular or triggered type.
  4. Give your segment a name and description.
  5. Locate and click on the "Select Field" drop-down menu seen in the segment builder section. At the top of the menu, locate the Action section.  Click "Viewed" or "Did Not View", whichever is needed for intended segment.

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  6. Select the mailing for the viewed clause. Or, leave set to "Any mailing".

  7. The "Web page" menu will populate all URLs that have been viewed for all mailings, or the selected mailing. To choose one or more URLs from the drop-down, check the box to the left of each listed URL. Click the + icon to add selected URLs.
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      • Use "Select All" to include all pages that have been viewed.
      • To import a list of pages to evaluate for the clause, click the paperclip icon.
      • To remove a URL selected for the clause, click on it and then click the red x icon.
      • If you setup your webpages to use tags, a method to groups similar pages, use the Tags menu instead of the Web Page menu. See this article to learn more about setting up Clickstream.

  8. (Optional) Use the last drop-down to set a timeframe for activity, like "anytime", "before", "within" and more.
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  9. Click 'Ok' to insert the clause into the segment builder.

Notes

  1. Viewed/Did Not View & Purchased/Did Not Purchase action clauses requires implementation of our clickstream or anonymous clickstream integrations.

  2. The Purchased/Did Not Purchase action clauses are applicable to Delivra's clickstream integrations only. Purchases made via other avenues will not be included using the these segment clauses.

  3. If view and purchase segment clauses are locked in your account, and you would like more information, please contact our Client Success team.

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