CASL: Canadian Anti-Spam Law
While we cannot offer formal legal advice, below are a few tips and notes you may find helpful; we've also attached a more detailed report for reference if you want to dig deeper.
CASL Guidelines
- Make sure you have clear, explicit consent (opt-in) from your email recipients as defined under the law. If you do not, this is something to work towards. (And we could discuss options for a formal opt-in campaign if this is of interest)
- EmailKarma's collection of articles on CASL is a great resource. The author (Matt Vernhout) is one of the leading voices in what CASL means to senders and was instrumental in helping get the law through Parliament: http://emailkarma.net/category/anti-spam-2/billc28/#axzz2zFNiXE40
- Your legal counsel should be able to help guide you in compliance
Resources
If you do not have a current legal partner, here are a few you might consider
Shaun Brown - (Shaun has put on several webinars and public speaking engagements on the topic)
nNovation LLP
sbrown@nnovation.com
613-656-1297
World Exchange Plaza
45 O'Connor Street, Suite 1150
Ottowa, Ontario K1P 1A4
David Castor
dcastor@alerdingcastor.com
(317) 829-1915
Alerding Castor Hewitt
47 S. Pennsylvania St., Suite 700
Indianapolis, IN 46204
Click here to download a CASL PDF.
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