Lead Scoring and Advanced Engagement Scoring

Lead Scoring and Advanced Engagement Scoring

We offer two scoring systems to help you identify and prioritize which of your contacts to follow-up with by defining a comprehensive scoring system that will automatically increase or decrease a contact’s score based on several criteria: action or inaction, data stored, categories joined or unsubscribe from, etc.

What's the difference?

The main difference between these two systems if that Lead Scoring is utilized for Business-To-Business marketers while Advanced Engagement Scoring is utilized for Business-To-Consumer marketers.

Lead Scoring is geared toward B2B marketers because it includes additional features to setup a lead stage funnel. The stages can be used in Segments and Automation.

Availability

Availability of features depends on your license package. For more information on licenses, please visit https://www.delivra.com/pricing or email our Client Success team.

    • Related Articles

    • How can I use Advanced Engagement Scoring?

      First, checkout this article to learn about what advanced engagement scoring is, if needed. Where Can I Use Advanced Engagement Score? You can use Advanced Engagement Scoring data: To create a Regular segment to target contacts As part of a triggered ...

    • What is Advanced Engagement Scoring?

      Advanced Engagement Scoring is a feature that allows Business-to-Consumer marketers to identify and prioritize which of their contacts to follow-up with by defining a comprehensive scoring system that will automatically increase or decrease a ...

    • Lead Scoring Overview

      Lead Scoring is a comprehensive scoring system that can be used to categorize contacts based on their demographic data and/or their activity over a period of time. Using Lead Scoring effectively will allow you to identify and prioritize which of your ...

    • How can I view an individual contact's Lead Score?

      Lead scoring is visible on the individual contact records in your account. Below are the steps to locate it. Go to the Contacts tab. Use the search box or the Find Contacts icon to lookup an email address. Once you have located the contact record, ...

    • What actions or data can be scored using Lead Scoring?

      Your Lead Score is broken down into two different categories: Demographics and Actions. Demographics Demographics will assign points to contacts whose demographic fields (Name, City, etc.) match the required clauses. All fields are available for use ...