Delivra’s drag-and-drop email designer includes two built-in social media content blocks: Social Share and Social Follow. While both add clickable social network icons to your email, they serve distinct purposes and offer different engagement benefits.
The Social Share block allows recipients to share your email content to their own social media accounts. It’s a way to amplify your message beyond your email list by encouraging users to post your campaign to their followers.
Supported Networks: Facebook, Twitter, LinkedIn, Pinterest, and Email
Purpose: Encourages recipients to share the email with their network
Reports As: “Social Shares” and “Impressions” in campaign reporting
Customization Options:
Select specific networks
Edit share label text
Adjust icon orientation (horizontal/vertical)
Customize icon spacing and order
The Social Follow block links recipients directly to your organization’s social media pages. It’s a simple way to grow your audience across channels by promoting your branded accounts.
Supported Networks: Facebook, Twitter, LinkedIn, Pinterest, Instagram, and YouTube
Purpose: Directs recipients to follow your brand’s official social pages
Reports As: Part of standard campaign click reporting
Customization Options:
Choose included networks
Change label text (e.g., “Follow us”)
Set icon orientation and spacing
Reorder buttons via drag-and-drop
Drag and Drop: From the left-hand content panel, drag either the Social Share or Social Follow element into your email layout.
Customize: Click the newly added element in the canvas to open the editing panel on the right. Here, you’ll:
Change the label text
Choose your platforms
Adjust spacing between icons
Set layout orientation
Reorder icons via drag-and-drop
You can tailor the appearance of both Social Share and Social Follow buttons to match your branding:
Change Icon Style: Use the “Icon Style” drop-down for each platform to select a new style or upload your own icon.
Replace Icons: Click “Change Icon” to upload a custom image from your Media Library. Ideal icon sizes range from 25–40 pixels wide.
Be Clear with Labels: Make sure your call-to-action is clear—e.g., “Share this with friends” vs. “Follow us on social.”
Limit Platforms: Only include platforms relevant to your audience. Too many icons can clutter the email.
Match Your Brand: Use custom icons or styling to align with your visual identity.
Social Share:
Launch announcements or product updates you'd like shared widely
Referral campaigns that benefit from peer-to-peer promotion
Social Follow:
Welcoming new subscribers with links to your social channels
Email footers that consistently offer ways to stay connected