Why aren't my e-mails arriving immediately when they are sent out?

Why aren't my e-mails arriving immediately when they are sent out?

You sent your email 20 minutes ago, but it still has not arrived.  What's going on?

Many of us are so used to email appearing instantaneously, we forget that the underlying protocol was never designed for instant messaging. When the SMTP protocol was originally proposed it was designed to support servers that may have had intermittent connectivity. The protocol allowed for email to be spooled to disk and then sent when resources were available. In fact, almost everyone who was using email more than 15-20 years ago knows of a case where an email took weeks, months or even years to deliver.

We expect the email we send to friends and relatives to show up in their mailbox within moments of sending it. We expect that sales receipt or e-ticket to show up in our mailbox within instants of a purchase. We expect that our ISPs will get us email immediately, if not sooner.

But there are a lot of things that can slow down email delivery. At several points in the process an email may be spooled to disk. It stays on the spool until the next part of the delivery process can happen. Other points of slowdown include the various anti-spam, anti-virus and anti-phishing protections that ISPs must implement. Then add in the extreme volume of email (around 10 billion messages a day) and all of a sudden email delivery is slower than many senders and recipients expect it to be. This delay is not ideal, but the system is designed so that mail is not silently discarded.

While individual emails may be delayed, most users will rarely see that delay in the email that they send. Bulk senders, who may be sending thousands or hundreds of thousands of emails a day, may see more delays in a single send than the average user sees in years of sending one-to-one email.

Email is store and forward, not instant. Sometimes that means there is a delay in getting email into the recipients inbox. And, sometimes there isn’t anything anyone can do to speed up delivery, except to adjust expectations of how email works.

    • Related Articles

    • First time login process

      This article outlines what to expect when you login for the first time. In short, you will need to complete three steps: create a password, setup multi-factor authentication to secure your credentials, and accept our terms of service. Set a password ...
    • New users: Recommended activities & features to explore

      New user activity list We designed this activity checklist to get new users started in Delivra fast. The list includes: Start Segmenting Create an Email Build a simple Drip Campaign Activity #1: Start segmenting Upload a contact list and begin ...
    • Whitelist (Safe Sender) Instructions

      Your email subscribers may be relaying to you that your campaigns go to their junk folder. Whitelisting is a one-time action that can be performed by your recipients to allow an email address or domain name to pass through an email filter. It adds ...
    • A recipient of my email reported that they did not receive my emails, but reports show their emails are successfully sent.  What can I do?

      Chances are, the receiving email server is accepting the campaign but preventing it from being delivered to the inbox. As long as the recipient is at a private/business domain, they can contact their IT team to white list our sending domain or IP ...
    • Product Glossary

      Understanding the terms used throughout the platform is essential for navigating and using features effectively. This guide breaks down commonly used terms across different areas of the product, providing quick definitions and helpful context. You’ll ...