Engagement & Lead scoring
Lead Scoring and Advanced Engagement Scoring
Delivra offers two scoring systems designed to help you evaluate contact engagement and prioritize follow-up. Both systems let you create rules that automatically adjust a contact’s score based on specific behaviors or characteristics—like opening ...
Advanced Engagement Scoring Overview
Advanced Engagement Scoring provides a powerful, customizable way to prioritize your outreach by assigning dynamic scores to contacts based on their behavior, demographics, and inaction over time. It offers a real-time, nuanced picture of who is ...
Advanced Lead Scoring
Advanced Lead Scoring is currently only available in Legacy, but will be added to Air soon! Lead Scoring in Delivra helps you focus on the right contacts at the right time by dynamically ranking leads based on data and behavior. This system gives ...
Configuring Lead Score to Evaluate Contact Actions and Data
This feature is currently only available in Legacy but will be coming to Air soon! Lead Scoring in Delivra helps you prioritize and evaluate your contacts based on how well they match your ideal customer profile and how they engage with your content. ...
Viewing an Individual's Lead Score
This feature is currently only available in Legacy, but is coming to Air soon! Lead scoring is a helpful way to evaluate contact engagement by assigning values to their interactions with your emails and website. In Delivra, lead scores are accessible ...
Using Lead Score in Segments
Lead scoring helps you evaluate and prioritize contacts based on their readiness to engage, using criteria such as demographics, behaviors, and status. By segmenting on lead-related fields—Lead Status, Lead Score (Total), Lead Score (Demographic), ...
Lead Scoring Overview
Lead Scoring in Delivra is a flexible system designed to help marketers prioritize their most engaged and qualified contacts. By assigning points based on demographic data and contact behavior, you can gain clearer insight into who’s most likely to ...
What is a good lifetime engagement number?
Contact engagement score (a.k.a lifetime engagement score) is a result of a formula involving actions by a specific contact over time, divided by the number of campaigns received by the contact over time. Learn more about lifetime engagement score in ...
Understanding Lifetime Engagement Scores
Engagement scores in Delivra help you measure how effectively your contacts interact with your email content. These scores are valuable for optimizing segmentation strategies, fine-tuning campaign performance, and guiding automation decisions. ...