Email segments
Manage tags & view subscriber lists
What is a tag? You can apply tags to your contact records to help you sort them into mailing lists. An individual contact may have an unlimited number of tags applied—allowing your email subscribers to be grouped in various ways that make sense to ...
Triggered Segments
Triggered Segments in Delivra help you send automated messages to contacts based on specific date-related events. Whether it's a birthday greeting, a reminder for an upcoming appointment, or a follow-up after an event, Triggered Segments make it easy ...
Creating Segment of Contacts
What is a segment? A segment is a dynamic subset of your contacts database. Segments use clauses to determine recipients of a campaign based on evaluation of data values stored on your contact records or behavior of recipients of a sent email. You ...
Examples of Using One-to-Many Tables in Segments
This feature is currently only available in Legacy, but will be coming to Air soon! Creating precise audience segments is essential for relevant, data-driven messaging. With Delivra’s one-to-many data tables (often used for purchase history, product ...
Targeting Contacts by Zip Code Radius
If your marketing campaigns are location-sensitive, our segment builder lets you create targeted groups based on zip code proximity. This is especially useful for promoting local events, regional offers, or location-based services. The zip code ...
Segmenting Contacts Using Clauses and Custom Fields
Segmenting your audience is essential to delivering timely, relevant, and personalized messages. In Delivra, segments define the audience groups for your email or SMS campaigns. Whether you're targeting based on past behavior, declared profile data, ...
Create a Segment based on how long Contacts have been in a Tag
Tag segment clauses in Delivra offer a flexible way to evaluate when contacts were added to a Tag. This is especially helpful for creating time-based segments—such as identifying new contacts or determining how long someone has belonged to a ...
Managing Tag Membership in Bulk
Tags are a flexible way to organize your contacts based on preferences, behaviors, or CRM-managed categories. Whether you need to quickly add or remove large groups of contacts from tags, Delivra offers simple bulk tools to manage these updates ...
Permanent Tag vs. Temporary Tag
When managing contacts in Delivra, you have two options for organizing them into groups: permanent tags and temporary tags. Each serves a different purpose depending on how long you need to retain and manage the group of email addresses. What's the ...
Testing Tags and Segments to see Contacts
Delivra offers a helpful test feature that allows you to preview which contacts belong to a specific tag or segment. This is especially useful when validating your segmentation logic or confirming contact counts before launching a campaign. What It ...
How do I find a list of everyone that didn't open a campaign?
Sometimes you need to find contacts who didn’t open a specific campaign—whether it’s for reporting purposes or to follow up with a re-send. Delivra gives you a few different ways to create and reference these non-opener lists, depending on your ...
Using Page-View Data in Segments
Action-based segment clauses in Delivra let you create dynamic audiences based on how contacts interact with your emails and website. By filtering contacts based on behaviors—like viewing a specific product page—you can tailor follow-up campaigns ...
Using the IN and NOT IN operators
When building segments, there may be times you want to evaluate a contact field against multiple possible values—especially for demographic or custom profile data. Instead of creating multiple "OR" statements, Delivra makes this process more ...
Using Snippet Segments
Segmenting your audience is a powerful way to deliver personalized content that resonates, but building complex segments from scratch each time can be a chore—especially when many segments rely on the same criteria. That’s where Segment Snippets come ...
Using the IN Tag and NOT IN Tag clauses
Segmenting your audience is a key strategy for sending relevant content. In Delivra, you can use the segment builder to identify contacts who are not in a single tag or even not in multiple tags. This is especially useful for quality control and ...
Empty Segment Error or Mailing Sent to 0 Contacts
Seeing an “Empty Segment” error when testing or sending an email campaign—especially when you know your segment contains contacts—can be frustrating. This guide walks you through common causes and how to troubleshoot the issue. What Causes an “Empty ...
Segments vs. Tags
In Delivra, both tags and segments help you organize and target your audience, but they serve different purposes and function differently: Tags are static: A tag is a fixed list of contacts manually assigned through import, workflow updates, or ...
Finding Data Already Being Used in a Field for Segmentation
When creating segments in Delivra, accuracy matters and knowing exactly which data values are available helps you build effective, error-free segment clauses. To make this easier, Delivra provides a helpful feature within the segment builder: the ...
Deleting a Segment
Segment cleanup is an important part of keeping your contact database organized. If you’ve got segments that are no longer in use, but you want to keep the associated contacts, you can delete the segment itself without impacting your contact records. ...
Using the OPEN and DID NOT OPEN Clauses
Targeting the right contacts is a breeze with Delivra's segmentation tool. By using contact behavior—such as opens, clicks, or purchases—you can fine-tune your audience for more relevant and effective email campaigns. What It Does Behavioral ...
Using the Split Clause
Sometimes you need to divide your contact list into equal parts to test different messages, subject lines, or timing strategies. Rather than manually separating your list, Delivra offers a Split Segment clause that automates this process with ...