Email segments
Manage tags & view subscriber lists
What is a tag? You can apply tags to your contact records to help you sort them into mailing lists. An individual contact may have an unlimited number of tags applied—allowing your email subscribers to be grouped in various ways that make sense to ...
Triggered Segments
What is a Triggered Segment A Triggered Segment allows you to create automated messaging that sends when your contacts meet specific time-based criteria. For example, you can set up a Triggered Segment to identify contacts who purchased premium ...
Creating Segment of Contacts
What is a segment? A segment is a dynamic subset of your contacts database. Segments use clauses to determine recipients of a campaign based on evaluation of data values stored on your contact records or behavior of recipients of a sent email. You ...
Examples of Using One-to-Many Tables in Segments
In this article you will find examples of how-to build complex segments using one-to-many data tables. If you need help or have additional questions about building segments in your account you can email our Support team. Question: How do I get ...
How do I create a zip code radius segment?
If your marketing campaigns are location-sensitive, our segment builder lets you create targeted groups based on zip code proximity. This is especially useful for promoting local events, regional offers, or location-based services. The zip code ...
What clause operators are available for contact data segment building?
Delivra gives you the flexibility to personalize your email strategy by allowing up to 90 customizable contact data fields. These fields can be used to store a wide range of contact-specific information and power segmentation for targeted ...
What clauses are available for segments?
Segmenting your audience is key to delivering relevant and personalized messages. In Delivra, you can build segments using a variety of contact data and behavioral insights. These segments define the audience groups for your email or SMS campaigns, ...
Can I create a segment to determine how long contacts have been in a tag?
Tag segment clauses in Delivra offer a flexible way to evaluate when contacts were added to a Tag. This is especially helpful for creating time-based segments—such as identifying new contacts or determining how long someone has belonged to a ...
Removing Contacts from Categories
Sometimes contacts get assigned to the wrong tag, or preferences managed in your CRM need to be updated in bulk. This feature allows you to easily unsubscribe multiple contacts from one or more tags by importing a CSV file of email addresses. It’s a ...
Adding Contacts to Categories
This article details how to add contacts to an existing tag. If you have more than a handful of contacts to add, we recommend you create a spreadsheet to import. After the spreadsheet is saved as a CSV, follow the steps below. How-To Navigate to your ...
What is the difference between a temporary tag and a permanent tag?
You have the ability to create categories you keep long term and categories you keep short term. We refer to these as permanent and temporary categories. This article will explain the difference between the two options. A permanent category is a ...
How do I "test" the segment or category?
Delivra offers a helpful test feature that allows you to preview which contacts belong to a specific tag or segment. This is especially useful when validating your segmentation logic or confirming contact counts before launching a campaign. What It ...
How do I find a list of everyone that didn't open a campaign?
You may at certain times need to pull a list of all recipients that did not open a campaign either for reporting or remarketing purposes. There are a few ways to achieve building such a list. Custom Report Build a custom report to reference this ...
Using Page-View Data in Segments
Our segment action clauses allow you to use contact behavior to target recipients for additional campaigns. A common segment example could include a clause to identify contacts that viewed a specific product or a pricing page on a website. This ...
Does Geography segmentation work with Canadian postal codes?
Geography segmentation allows you to create zip code radius clauses to find contacts within or outside of a radius. In order to use this segmentation feature, zip code data must be populated in your account on your contact records. Geography ...
Using the Split clause
Use the split segment clause to divide a segment in 2 or more parts. The Split clause is a supplement to your segment clause and cannot be used as it's own clause. Be sure your segment contains desired clauses before adding the split clauses. How-To ...
Using the IN and NOT IN operators
There may be instances where you need to evaluate several values in a demographic field for a segment. You can save time using the IN or NOT IN operators when building your segment clauses. IN means you're looking for the list of values entered; NOT ...
Using Snippet Segments
Segments can be developed based on a multitude of demographic and behavioral tidbits of subscriber data, allowing you to hone in on specific audiences you want to reach. While segmented lists are extremely beneficial, they can often become complex to ...
Using the IN CATEGORY and NOT IN CATEGORY clauses
You can use our segment builder to create clauses to find contacts that are in or not in single or multiple categories. Navigate to the Contacts dashboard and select "Segments" from the left menu to get started building your new segment. Find ...
Why am I getting an empty segment error when I send my campaign?
You received an Empty Segment error in an email when testing or sending a campaign but you know there are Contacts in the Segment. What could be the cause? Follow the steps below to troubleshoot this issue: First test the segment or category. Does it ...
What is the difference between segments and categories?
The difference between category and segment is that a category is a static list of email addresses, whereas a segment is dynamic and will adjust based on demographic field(s) data, behavior, and more. Segments and categories are created in the ...
Finding Data Already Being Used in a Field for Segmentation
In the Segment builder, there is an option to Review my Data/Download my Data when creating segment clauses. Click open to review all data possibilities in the field used in the clause, making it easier to know what value(s) to use. When working with ...
Why is the count of my segment off when I test it?
You tested a segment and the count is not what you expected. Why? The following could be two possibilities. If you need further assistance troubleshooting this issue, please email our Support team. Only contacts in 'normal' status can belong to a ...
Deleting a Segment
Sometimes segment cleanup is necessary. If you want to simply get rid of old segments, but not necessarily the contacts belonging to those segments, you can delete that segment following the steps below. How-To Go to the Contacts dashboard Choose ...
Using the OPEN and DID NOT OPEN Clauses
Our segmentation tool allows you to use contact behavior to target them for future campaign. Using the open field in our Action clauses when building a regular segment will retrieve only contacts who received but opened or did not open a campaign. ...
How do I divide my contact list in half?
At times you may want to split segments into halves or thirds for testing purposes. Instead of manually separating emails into equal parts, you can use our Split Segment feature. How To First, create your relevant segment in Contacts > Segments. If ...