Best Practices & Recommendations
Using Interactive Elements in Your Emails
Modern email marketing isn’t just about delivering messages—it’s about creating experiences. That’s why Delivra’s Air platform includes a growing suite of interactive, drag-and-drop elements designed to invite clicks, spark curiosity, and deepen ...
Recommended features to explore
Email Drip Campaigns Automation workflows are a series of emails that send when triggered — these triggers are based on a subscriber’s data — like their behavior, or their place in the customer life-cycle. Simply put, automation makes our jobs as ...
Automated welcome & confirmation emails
Our system offers two types of automated campaigns that can be configured to send to new subscribers: welcome & confirmed opt-in. What is an automated welcome or confirmed opt-in email? A welcome or confirmed opt-in email is an automated type of ...
Curate design inspiration with InboxFlows
InboxFlows is a free app, powered by Delivra, that provides clutter-free email design market research. With an InboxFlows account, you can can access tens-of-thousands of email design ideas and trends from over 350 international brands. We made it ...
Building an automated journey
Automation is a powerful tool to create a more personalized experience for your email subscribers, leading to higher engagement and greater ROI. As your email list grows, sending relevant messages to every subscriber becomes a challenge. Automation ...
Recommended activity list for new users
We designed this activity checklist to get you started in Delivra fast. The list includes: Start Segmenting Create an Email Build a simple Drip Campaign Activity #1: Start segmenting Upload a contact list and begin building segments to see how ...
Email design, accessibility, and dark mode
In this article you'll find best practices and recommendations for your email design, including tips on designing with dark mode and accessibility in mind. If you're having trouble with email design rendering, please email Support. General Design ...
Campaign testing: multivariate (or A/B)
Email marketing isn't a one-size-fits-all practice. Trends shift, strategies evolve, and subscriber behavior constantly changes. That’s why testing different elements in your campaigns—like subject lines, layouts, or imagery—can be so valuable. ...
Keeping your list clean
List Growth Overview Over time, email subscriber lists will change. Whether it's through new product offerings, a change in focus, or a refined marketing strategy, new audience members can often share different traits than the original subscribers of ...
Growing your list
Growing your email list is an indication of a healthy email strategy and it’s normal for a portion of your list to become disengaged through the year. But fear not! You can reach a broader audience with every email by turning web visitors into known ...