Best Practices & Recommendations
Recommended features to explore
Email Drip Campaigns Automation workflows are a series of emails that send when triggered — these triggers are based on a subscriber’s data — like their behavior, or their place in the customer life-cycle. Simply put, automation makes our jobs as ...
Automated welcome & confirmation emails
Our system offers two types of automated campaigns that can be configured to send to new subscribers: welcome & confirmed opt-in. What is an automated welcome or confirmed opt-in email? A welcome or confirmed opt-in email is an automated type of ...
Curate design inspiration with InboxFlows
InboxFlows is a free app, powered by Delivra, that provides clutter-free email design market research. With an InboxFlows account, you can can access tens-of-thousands of email design ideas and trends from over 350 international brands. We made it ...
Building an automated journey
Automation is a powerful tool to create a more personalized experience for your email subscribers, leading to higher engagement and greater ROI. As your email list grows, sending relevant messages to every subscriber becomes a challenge. Automation ...
Recommended activity list for new users
We designed this activity checklist to get you started in Delivra fast. The list includes: Start Segmenting Create an Email Build an Automation Activity #1: Start segmenting Upload a contact list and begin building segments to see how Delivra helps ...
Email accessibility tips
In this article you will find a collection of tips to help you design accessible emails. Choose an accessible email template If you're creating your emails using Delivra's drag-and-drop editor, build or select an email template that is simple and ...
Campaign testing: multivariate (or A/B)
The importance of testing When it comes to email, marketers know that the effectiveness of messaging and content is nowhere near an exact science. There are so many ever-changing variables: design trends, your company’s creative strategy, and even ...
Keeping your list clean
List Growth Overview Over time, email subscriber lists will change. Whether it's through new product offerings, a change in focus, or a refined marketing strategy, new audience members can often share different traits than the original subscribers of ...
Preference Centers
Building an engaged subscriber list requires more flexibility to be able to deliver the most effective content. In other words, your subscribers should have a say in the email they receive from you. Building a preference center helps reduce opt-outs ...
Growing your list
Growing your email list is an indication of a healthy email strategy and it’s normal for a portion of your list to become disengaged through the year. But fear not! You can reach a broader audience with every email by turning web visitors into known ...