Customer Overview Reports
Each report in this group offers a focused summary of key metrics, along with tools to easily drill into the details when needed.
Company Benchmarks
Summary:
Compare your company's Open Rate, Clickthrough Rate, Click-to-Open Rate, and Unsubscribe Rate against industry averages.
Uses:
- Understand how your engagement metrics stack up against peers in your industry.
- Identify whether changes in performance are company-specific or part of broader industry trends.
Planned Mailings
Summary:
View the number of Draft and Scheduled campaigns across accounts, along with details about the next scheduled campaign. Links are clickable to directly access and review draft and scheduled campaigns.
Uses:
- Quickly assess what marketing communications are upcoming across all accounts.
- Ensure visibility and coordination for team-wide email marketing schedules.
Strategic and Executive Insights
- Measure the effectiveness of your lead generation forms across all accounts.
- Identify which forms are driving the most contacts and leads.
Form Performance
Summary:
Track views and submissions of all forms, along with how many contacts and leads were created through form submissions. Drill-down links allow deeper exploration of submission data.
Uses:
- Measure the effectiveness of your lead generation forms across all accounts.
- Identify which forms are driving the most contacts and leads.
Link Performance
Summary:
Analyze URLs used across campaigns to see the number of unique and total clicks each has generated. Links can be expanded to review individual campaign performance for each URL.
Uses:
- Identify which links consistently drive the most engagement.
- Spot trends in audience interests based on link activity across campaigns.
Segment Statistics
Summary:
Review how often segments are used within campaigns during a selected time frame. Also displays statistics from the last campaign using each segment, including the number of contacts, recipients, opens, and clicks.
Uses:
- Determine the effectiveness of your audience segmentation strategies.
- Recognize segments that perform particularly well (or need refreshing).
If you have any questions about using the Customer Overview reports, feel free to reach out to our Support team by emailing support@delivra.com!
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