Understanding Unsubscribed Contacts

Understanding Unsubscribed Contacts

Managing opt-outs is a key part of email compliance and list health. Here's what happens behind the scenes when someone unsubscribes, and how Delivra protects and maintains that status over time.

What Happens When a Contact Clicks "Unsubscribe"?

When a recipient clicks the unsubscribe link in your email, Delivra automatically takes several steps:

  • The link directs to a unique unsubscribe page that includes tracking data to identify:
    • The recipient
    • The email they received
    • The sending account
  • Delivra uses this information to locate the contact in your database.
  • Their status is updated to "Unsub", marking them as opted-out.
  • Contacts marked "Unsub" are automatically excluded from all future sends from your account.

Long-Term Management of Unsubscribes

Once a contact is unsubscribed:

  • They will not receive any more emails from your account.
  • Their unsubscribe status cannot be changed by accident—for example, through a CSV upload.
  • The status remains in place indefinitely, unless:
    • The contact actively resubscribes, or
    • An account admin manually updates their status.

Can a Contact Resubscribe Later?

Yes. Unsubscribed contacts can rejoin your list in one of two ways:

  • Self-resubscribe by submitting a Subscribe form.
  • Admin resubscribe by manually changing the contact’s status to “Normal” (with the contact’s permission).

For more on updating contact status, see our article on managing contact records: Viewing and Editing the Contact Profile

CAN-SPAM Compliance

Delivra’s unsubscribe system is fully compliant with the CAN-SPAM Act, which requires:

  • A clear, easy-to-use unsubscribe option in every email.
  • No need for recipients to provide extra information.
  • Opt-out requests processed within 10 business days.

Delivra’s built-in unsubscribe link meets all these requirements—helping you stay compliant and build trust with your subscribers.

If you have any questions about how Delivra handles unsubscribes or how to manage contact status, feel free to reach out to our Support team at support@delivra.com.


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