What is the difference between unique and total clicks?

What is the difference between unique and total clicks?

You will see these metrics reported in many of the reports offered in the analytics dashboard:

Unique Click

Unique clicks are the number of unique recipients that clicked a link. Your overall campaign metrics will report a unique click count (all URLs) and each URL tracked will report a unique click count.

Total Clicks

Total clicks are the total number of clicks, where multiple clicks per recipient will be counted. Your overall campaign metrics will report a total click count (all URLs) and each URL tracked will report a total click count.

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