The click-to-open rate (CTOR) measures the percentage of recipients who opened the email and clicked on that link. To find the CTOR of the above example, we wouldn’t care about how many people actually received the email in their inboxes. Instead, we’d only want to know how many people opened it and then went on to click the CTA. Out of 100,000, maybe 50,000 recipients clicked to open the message. Then, 1,000 went on to click the link, so your CTOR is 2%.
The Click to Open Rate (CTOR) is found by dividing Unique Clickthrough/Unique Opens. This KPI gives you an indication of how relevant your email content is to those that opened it.
You may have added this metric into your views in Tracking Statistics (or other reports, where applicable) but, how is it calculated? The Bounce rate is found by dividing Total Bounces (both soft bounces and hard bounces) / Total Recipients ...
This articles highlights several of our popular reports in the Analytics dashboard. Account Overview The Account Overview is a time-based report showing statistics and trends for all sent campaigns within the time frame selected. The dashboard ...
The clickthrough rate (CTR) measures how many emails resulted in a recipient clicking your call-to-action link. So, for example, if you send out 100,000 emails and later find that 1,000 people clicked on the link in your message, you’d have a CTR of ...
Please note this feature is only available in Legacy for now, but it is coming to Air soon! Delivra’s Executive and Strategic Insight reports offer a visual, data-driven way for administrators to track email and subscriber performance across ...
The Unsubscribe Rate is found by dividing Total Unsubscribes / Total Received. This KPI gives you an indication of the relative quality of your subscriber list and how relevant your subscribers find your content and campaign frequency. Tip Add this ...