Whitelisting & general info
What is the difference between Delivery and Deliverability?
Delivery Delivery occurs when a message is accepted by the receiving server (inbox provider). When we talk about delivery rate, we're talking about the percentage of email that was actually delivered to the intended subscribers. As long as a message ...
Whitelist (Safe Sender) Instructions
Your email subscribers may be relaying to you that your campaigns go to their junk folder. Whitelisting is a one-time action that can be performed by your recipients to allow an email address or domain name to pass through an email filter. It adds ...
CASL: Canadian Anti-Spam Law
While we cannot offer formal legal advice, below are a few tips and notes you may find helpful; we've also attached a more detailed report for reference if you want to dig deeper. CASL Guidelines Make sure you have clear, explicit consent (opt-in) ...
Email deliverability: What it is & how it works
Deliverability can be broken down into 3 sections, all of which can significantly influence the success of your long-term email deliverability. While there are other variables in the deliverability equation, we believe Messaging Infrastructure, Data ...
Rules for sending emails outside of the U.S.
First and foremost, we recommend discussing this information with a lawyer. Aside from that, this website is a great tool that provides the information about the rules for different countries regarding email marketing: ...