Have you ever thought of using SMS messages to expand your marketing strategy?

SMS subscribers tend to be more loyal and engaged because they’re selective in choosing which brands to receive text messages from. This makes SMS a great way to communicate with your customers – and it doesn’t hurt that text messages are typically read within 5 minutes of being sent! In this article we'll provide tips for growing your SMS subscriber list.

How do you grow a SMS list?

The primary way to grow your SMS audience is through your email signup forms. Delivra subscribe forms have the option for you to include a phone number on the form. Note that SMS marketing comes with very strict permission requirements, so in order to add a contact to your SMS audience through a form, you will need to include an authorization checkbox to confirm the SMS opt-in. See this article for how-to steps.

In addition to forms, if you have an existing opted-in SMS contact list, you can import the list into your account. See this article for how-to steps.

Other recommendations

Simple ideas that'll provide a huge impact in the growth of your list.

1. Create placards to display your SMS program opt-in details (keyword & short/long code) at your office, conferences, and trade shows. 

2. Highlight your new SMS program & opt-in instructions in the email campaigns you already send.

3. Ask for SMS opt-in during commerce checkout process, or capture consent when your customers sign applications, agreements, or other documents to do business with you. Did you know that you can pass SMS opt-ins to Delivra via API?

4. Ask for opt-in during your event registration processes.

5. Add SMS opt-in instructions to social media pages or link to a Delivra SMS subscribe form from those pages.