Why don't I see click reporting on the mailto links in my sent campaign?

Why don't I see click reporting on the mailto links in my sent campaign?

You included a text or button link in your email design that linked to an email address so that recipients can click to send you an email. After the campaign is sent, you don't see any click tracking for that link. Why?

The answer is that "mailto" links are not tracked in reporting for campaigns. The reason is that it's not a standard web URL, it does not open a browser page. Because of this, it's not wrapped with tracking tags in the system. 

    • Related Articles

    • Popular Reports

      This articles highlights several of our popular reports in the Analytics dashboard. Account Overview The Account Overview is a time-based report showing statistics and trends for all sent campaigns within the time frame selected. The dashboard ...
    • Bot Clicks: What are automated clicks (bot clicks) and how Delivra handles them.

      Open and click rates are an important metric for measuring email marketing performance. These metrics have become less reliable because the email industry has experienced a dramatic increase in bot activity. Bot activity has negatively impacted ...
    • How is the Click to Open Rate calculated?

      The click-to-open rate (CTOR) measures the percentage of recipients who opened the email and clicked on that link. To find the CTOR of the above example, we wouldn’t care about how many people actually received the email in their inboxes. Instead, ...
    • Report groups

      What is a Report Group? A Report Group is an important reporting tool that helps organize campaign analytics. This tool allows you to link several campaigns into one view to track statistics as a whole. When campaigns are grouped this way you can ...
    • What is the online version link & are clicks tracked for it?

      Including an Online Version or web version of your email is a best practice that many ESPs provide. Because different email clients, browsers, etc. can render email differently, many ESPs will enable you to create a web-based version of your email, ...