The industry standard for tracking opens is determined by a tracking image being displayed in the email client. When the image is displayed, an open is tracked.
An open can also be calculated through a clickthrough being recorded, because even if the recipient has images disabled in their email client, when a link is clicked, the open is then assumed.
Related Articles
How is the Click to Open Rate calculated?
The click-to-open rate (CTOR) measures the percentage of recipients who opened the email and clicked on that link. To find the CTOR of the above example, we wouldn’t care about how many people actually received the email in their inboxes. Instead, ...
Popular Reports
This articles highlights several of our popular reports in the Analytics dashboard. Account Overview The Account Overview is a time-based report showing statistics and trends for all sent campaigns within the time frame selected. The dashboard ...
What is the difference between unique and total opens?
You will see these metrics reported in many of the reports offered in the analytics dashboard. Unique Open Unique open is a metric that includes the first open response per recipient. One open is counted per recipient of the email, even if they ...
Strategic & Executive Insights Reports
Please note this feature is only available in Legacy for now, but it is coming to Air soon! Delivra’s Executive and Strategic Insight reports offer a visual, data-driven way for administrators to track email and subscriber performance across ...
Customer Overview Reports
These reports are only available in Legacy but will be coming to Air soon! The Customer Overview report group in Delivra provides an at-a-glance view of account-wide activity, engagement performance, and upcoming campaign plans. These reports are ...