How is the Unsubscribe Rate calculated?
The Unsubscribe Rate is found by dividing Total Unsubscribes / Total Received. This KPI gives you an indication of the relative quality of your subscriber list and how relevant your subscribers find your content and campaign frequency.
Tip
Add this metric to your view by clicking the "Choose Fields" button seen in the screenshot above. Use the Choose Fields menu to add any or all campaign metrics to your report view.
Related Articles
How is Bounce Rate calculated?
You may have added this metric into your views in Tracking Statistics (or other reports, where applicable) but, how is it calculated? The Bounce rate is found by dividing Total Bounces (both soft bounces and hard bounces) / Total Recipients ...
How is the Click to Open Rate calculated?
The click-to-open rate (CTOR) measures the percentage of recipients who opened the email and clicked on that link. To find the CTOR of the above example, we wouldn’t care about how many people actually received the email in their inboxes. Instead, ...
How is the Clickthrough Rate calculated?
The clickthrough rate (CTR) measures how many emails resulted in a recipient clicking your call-to-action link. So, for example, if you send out 100,000 emails and later find that 1,000 people clicked on the link in your message, you’d have a CTR of ...
Popular Reports
This articles highlights several of our popular reports in the Analytics dashboard. Account Overview The Account Overview is a time-based report showing statistics and trends for all sent campaigns within the time frame selected. The dashboard ...
Why is my unsubscribe total more than my unique click for the campaign?
There are a few ways your email recipients can unsubscribe from a campaign that they receive from you, including a couple scenarios that would not send tracking information back to your Delivra account. This article defines unsubscribe options that ...