How is the Unsubscribe Rate calculated?

How is the Unsubscribe Rate calculated?

The Unsubscribe Rate is found by dividing Total Unsubscribes / Total Received. This KPI gives you an indication of the relative quality of your subscriber list and how relevant your subscribers find your content and campaign frequency.


Tip

Add this metric to your view by clicking the "Choose Fields" button seen in the screenshot above. Use the Choose Fields menu to add any or all campaign metrics to your report view.