Permanent Tag vs. Temporary Tag

Permanent Tag vs. Temporary Tag

When managing contacts in Delivra, you have two options for organizing them into groups: permanent tags and temporary tags. Each serves a different purpose depending on how long you need to retain and manage the group of email addresses.

What's the Difference?

Permanent tags are designed for long-term use. These groups can be continually updated—contacts can be added or removed over time as your audience grows or changes.

Temporary tags, on the other hand, are short-term. They're ideal for one-time sends or situations where the list doesn't need to be retained beyond a brief period. Temporary tags are automatically deleted 30 days after their last use, helping keep your account tidy. If a campaign is sent to the tag before the 30-day window expires, the expiration date resets.

How to Create a Permanent/Temporary Tag

  1. Prepare your CSV file and go to Contacts.
  2. Click the Import Email Contacts button (top right).
  3. Proceed through the import steps. On Step 3, check the box to Create New tag.
  4. Enter a name for the category.
  5. Use the drop-down to select Yes/No for the Tag Expires setting.

Important Notes

  • Temporary tags cannot be edited after creation—you cannot manually add or remove contacts later.
  • If a mistake occurs with a temporary category import, create a new one.
  • Forms do not support temporary tags.
  • Temporary tags cannot be converted into permanent categories. If you need the tag long-term, create a permanent one instead.

Best Practices and Tips

  • Use permanent tags for ongoing newsletters, recurring campaigns, and regularly updated audiences.
  • Use temporary tags for time-sensitive promotions, event-specific lists, or test campaigns.
  • Periodically review your categories to keep your contact organization clean and purposeful.

Practical Use Cases

  • Permanent tag: "Monthly Newsletter Subscribers"—updated regularly as new contacts join.
  • Temporary tag: "Webinar Registrants - March 2025"—used once to send follow-up emails after the event.

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