New users: Recommended activities & features to explore

New users: Recommended activities & features to explore

New user activity list

We designed this activity checklist to get new users started in Delivra fast. The list includes:
  1. Start Segmenting
  2. Create an Email
  3. Build a simple Drip Campaign

Activity #1:  Start segmenting

Upload a contact list and begin building segments or tagging your contacts to see how Delivra helps keep your audiences organized. 

a. How-To Import a CSV

You will import files in the Contacts dashboard of your account.

b. How-To Create a Segment

You will create and manage segments in the Contacts dashboard of your account.

Online learning: Visit this e-learning module to learn more about segment building.

 

Activity #2:  Create an email

Create a campaign using a guided workflow that requires only a few steps to complete. You will create campaigns in the Campaigns dashboard. Online learning: Visit this e-learning module to learn more about campaign building.


Activity #3:  Build an automation

Whether it’s a simple onboarding drip or a complex sales campaign, our visual workflow builder can automate it.

Online learning: Automation 101 and Email drip campaigns 


Features to explore

Content Snippets

As a marketer you need to control your message and maintain brand consistency across the content you build. Our content snippets feature can help!

Snippets eliminate the need to rebuild sections that are used frequently in your email designs. You can build a library of pre-designed, reusable content blocks that can easily be pulled into email templates or campaigns whenever you need them. Learn more about content snippets in this e-learning module.


Subscribe Forms

Forms are used to collect subscriber information. Forms may be located on any page of a website, blog, or social media profile where visitors can submit their data to receive emails on topics related to their interests. Learn more about forms in this e-learning module.

Triggered Campaigns

A triggered campaign is an automated campaign type that is sent based on either a date stored for or an action taken by a Contact.  

Triggered campaigns can be an alternative to Automated hello/welcome because they can be segmented to target the audience. For instance, subscribers through a form vs. subscribers through a Text-to-Subscribe keyword. Learn more about triggered campaigns in this e-learning module.


Multivariate Campaigns

Multivariate is a type of campaign that you can send from Delivra. This type of campaign allows you to test email components, like the subject line or email design, to determine if changes impact recipient engagement with the campaign. Learn more about multivariate campaigns in this e-learning module.

Automation

Automation workflows are a series of emails that send when triggered — these triggers are based on a subscriber’s data — like their behavior, or their place in the customer life-cycle. Simply put, automation makes our jobs as email marketers much easier. Because these emails are linked to subscriber behavior, they're much more likely to have strong engagement and are delivered when they are most timely. 
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