New users: Recommended activities & features to explore

New users: Recommended activities & features to explore

New user activity list

We designed this activity checklist to get new users started in Delivra fast. The list includes:
  1. Start Segmenting
  2. Create an Email
  3. Build a simple Drip Campaign

Activity #1:  Start segmenting

Upload a contact list and begin building segments or tagging your contacts to see how Delivra helps keep your audiences organized. 

a. How-To Import a CSV

You will import files in the Contacts dashboard of your account.

b. How-To Create a Segment

You will create and manage segments in the Contacts dashboard of your account.

Online learning: Visit this e-learning module to learn more about segment building.

 

Activity #2:  Create an email

Create a campaign using a guided workflow that requires only a few steps to complete. You will create campaigns in the Campaigns dashboard. Online learning: Visit this e-learning module to learn more about campaign building.


Activity #3:  Build an automation

Whether it’s a simple onboarding drip or a complex sales campaign, our visual workflow builder can automate it.

Online learning: Automation 101 and Email drip campaigns 


Content Snippets

As a marketer you need to control your message and maintain brand consistency across the content you build. Our content snippets feature can help!

Snippets eliminate the need to rebuild sections that are used frequently in your email designs. You can build a library of pre-designed, reusable content blocks that can easily be pulled into email templates or campaigns whenever you need them. Learn more about content snippets in this e-learning module.


Subscribe Forms

Forms are used to collect subscriber information. Forms may be located on any page of a website, blog, or social media profile where visitors can submit their data to receive emails on topics related to their interests. Learn more about forms in this e-learning module.

Triggered Campaigns

A triggered campaign is an automated campaign type that is sent based on either a date stored for or an action taken by a Contact.  

Triggered campaigns can be an alternative to Automated hello/welcome because they can be segmented to target the audience. For instance, subscribers through a form vs. subscribers through a Text-to-Subscribe keyword. Learn more about triggered campaigns in this e-learning module.


Multivariate Campaigns

Multivariate is a type of campaign that you can send from Delivra. This type of campaign allows you to test email components, like the subject line or email design, to determine if changes impact recipient engagement with the campaign. Learn more about multivariate campaigns in this e-learning module.

Automation

Automation workflows are a series of emails that send when triggered — these triggers are based on a subscriber’s data — like their behavior, or their place in the customer life-cycle. Simply put, automation makes our jobs as email marketers much easier. Because these emails are linked to subscriber behavior, they're much more likely to have strong engagement and are delivered when they are most timely. Learn more about automation in this e-learning module. 

Reporting & Analytics

Tracking your success is the most informative way to get feedback about how well your subscribers are engaging with your campaigns. Delivra has tons of reports available, from highest level account statistics to nitty-gritty delivery statistics for your latest campaigns. Get an overview of reporting available through this e-learning module.

Standard Reporting

1. Account Reports Delivra's Account Overview report helps you analyze the overall health of your email program. This report provides insight into highest performing campaigns, delivery and tracking statistics, recipient engagement and more, over a specific period of time. Having a strong sense of your delivery rates can help ensure you have strong deliverability. Click here to learn more about email deliverability best practices.

2. Campaign Reports Honing in on the success of your campaigns can help you spot trends to improve future mailings. Delivra's Campaign reports comes with a robust list of standard campaign reports to give you the insights you need. From mailing overviews, clickthrough heatmaps, and tracking statistics over time, you can pinpoint any type of data you need.

3. Audience Reports With the Subscriber Activity report, you can look at your audience by their status, which can help ensure you're not seeing any negative unsubscribe trends. The Top Domains report shows you the distribution of your contacts across domains to keep a check on how your audience sees your emails.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Delivra offers two Google Analytics integrations to enhance your email marketing efforts:

1. Tracking Tags Once enabled, all links in an email sent will be appended with Google Analytics tracking tags. The resulting data is reported back to your instance of Google Analytics to see what traffic is a result of your mailing. Available to all clients.

2. Campaign Tracking Once enabled in your account visitor's commerce information will be reported back to a mailing sent through the application. Campaign tracking is typically used to send aggregate purchase data back by tying that information to a sent email. 

Clickstream

Clickstream tracking gives you the full picture of a subscriber's engagement post-click in an email. With Clickstream tracking, you can further target you audience through segmentation, automation, and analytics. After properly setting up your webpages to track post-email click activities, Clickstream takes note of the pages they view so you can react with highly-personalized follow-up campaigns or to grow a deeper understanding of the user experience. Learn more about Clickstream in this e-learning module.

Enhance your Clickstream integration with Anonymous tracking. Learn more about Anonymous Browse tracking here. Availability of Anonymous tracking is based on your license, email Client Success with license questions.

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