What is "Reporting" (seen when creating a hyperlink)?

In the email editor the hyperlink tool offers the ability to assign a name to a link that will be seen in your click reporting, seen in the image below:

Link naming is an optional (but recommended!) step of creating a hyperlink in the editor. When utilizing reporting names for links, you will gain insight into your click tracking reports for the campaigns you send. Below is an example from the Mailing Overview report where link names will be seen in the "URL Name" column:

Example Use Case

Link reporting name can be very helpful when the same URL is used as a link in multiple places in an email. For instance, you may have a text link, a button, and an image all linked to the same URL, http://www.google.com.

Using the link reporting name feature, you can incorporate slight changes so your reports easily display which place the http://www.google.com URL was clicked.

For the text link you might use a link reporting name of "Google - Text"

For the button link you might use a link reporting name of "Google - Button"

For the image link you might use a link reporting name of "Google - Image"

These test descriptions will be displayed clearly in your click tracking report.